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About me

Based in London, United Kingdom

 

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Dedicated and creative marketing professional with experience in leading marketing strategy, branding, campaign management, design and content creation to support sales and build brand awareness. Strong organisational abilities with proven success managing multiple projects, committed to demand generation and optimising customer experience.

BSc Language Sciences and Psychology, University of Reading

Education

Graduated with 2:1

Research Project: Examining the relationship between personality and thinking processes on bundle prices in a supermarket environment from a buyer’s perspective

September 2015 - June 2018
United Kingdom

Work Experience

Product Marketing Manager, Law Business Research

  • Streamlined customer communication channels from onboarding to renewals through launching engagement campaigns and refining existing touchpoints across 10 subscription brands

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  • Secured over 30% of our revenue up to 4 months in advance (still ongoing) to get a head start into the new year with clients due for renewal in Q1 2024

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  • Increased total product usage by 21% and usage per active subscriber by 15% in Q4 2022 compared to the previous quarter through the implementation of subscriber updates (e-newsletters)

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  • Owned, developed and embedded the value proposition across all customer touchpoints for our fastest-growing brand, Lexology

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  • Uncovered growth opportunities and customer pain points by gathering customer feedback from events, surveys, and working closely with cross-functional teams

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  • Adjusted marketing strategy regularly based on understanding customer's needs, learnings, market trends and competitive advantage

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  • Managed and represented all of our brands across revenue streams at in-person conferences to ensure consistent branding and raise awareness, build relationships, gather customer feedback, and support product sales by generating leads

Marketing Manager, Flo Group

  • Managed marketing campaigns from end to end through planning, aligning with key stakeholders, content creation, execution and evaluation

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  • Liaised with key stakeholders to position products/services and create materials to complement the client journey and facilitate sales team success (eg. presentations, flyers)

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  • Managed internal and external communication and produce materials for various platforms
    (eg. Increased 41% new followers and 51% more organic post views on LinkedIn (2020-2021))

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  • Organised annual in-person & online events to build brand awareness and support product sales
    (eg. Increased 80% user traffic to the website during Covid compared to the previous year through effective online events and campaigns)

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  • Ongoing tracking and analysis to optimise campaigns and marketing performance
    (eg. Increased 418% visitors to the landing page through strategy adjustment to implement a default email banner for all external emails)

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  • Established the brand identity and strategy to strengthen business awareness through development of new brand assets, brand story and internal communication platforms

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  • Owner of the business website: designed a new WordPress website and continue to manage enhancements and optimisations based on SEO analysis
    (resulting in an annual increase of 70% new users and more sessions, 40% more page views, and a steady bounce rate of around 10%)

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  • Supported sales in bid cycles, RFX responses and the configuration of Salesforce Sales Cloud

July 2022 - Present
United Kingdom

July 2018 - June 2022
United Kingdom

Skills & Languages

Skills: Microsoft Office Suite, Adobe Creative Cloud (Illustrator, Photoshop, Premiere Pro, After Effects), Web design (WordPress), Salesforce (Sales Cloud), Google Analytics, Google Tag Manager, SEO, LinkedIn Campaign Manager, Social platforms (LinkedIn, Twitter, Facebook), Email marketing, Graphic design

 

Languages: English, Chinese (Cantonese, Mandarin)

Achievements / Hobbies

Hobbies: Anything related to food :)

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Achievements:

  • 2nd place at a culinary competition hosted by Le Cordon Bleu London & Association Mes Amis – 2022

  • Finalist at a culinary competition hosted by Le Cordon Bleu London & Association Mes Amis – 2021

  • Volunteer Movement Golden Award – 2017

  • Tsing Hua University Summer Chinese Program Certificate (Advanced Level) – 2017

Internships

Assistant, Quintessentially Travel

  • Tailored clients’ travel and attended meetings with hospitality groups

Summer of 2017
United Kingdom

Assistant, Berkshire Phab

  • Supported and encouraged children and adults with disabilities in different activities

  • Developed proactive approach to problems

Term time of 2016-2017
United Kingdom

Intern, Boys’ and Girls’ Clubs Association of Hong Kong

  • Worked with children with ASD and ADHD, prepared class materials/activities for children, and helped with documentation and customer services

Summer of 2016
Hong Kong

Research Intern, Speech and Language Therapy / Paediatrics Department, Queen Mary Hospital

Summer of 2014 & 2015
Hong Kong

  • Extracted and analysed patients’ medical histories and conducted phone surveys with previous patients of different nationalities for research projects

  • Attended in-patient sessions and assisted with activities for children with my supervisor

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